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France is experiencing a remarkable paradox: companies have never held as much cash as they do today, yet never have they done so little with it.
According to the Banque de France, non-financial corporations now hold more than €600 billion in deposits. An all-time high.
However, most of this liquidity sits in non-yielding or ultra-low-yield bank accounts, generating almost no return while inflation remains above 2 %.
This combination of record cash + record inaction is quietly eroding corporate financial strength.
Political gridlock, inflation, and slower growth have led businesses to build up liquidity buffers “just in case.”
Many French SMEs rely on traditional checking accounts that pay close to 0 %, even as ECB rates sit at 2 %.
Advanced treasury solutions were historically reserved for large corporates. SMEs, lacking tools and financial teams, default to doing nothing.
In reality, idle cash is not safe. It is losing value every day.
With inflation around 2.5 %, the value of cash erodes continuously.
A company holding €5 million in a non-remunerated account loses:
→ €125,000 per year in real purchasing power
→ or €10,400 per month
→ without noticing it
This erosion is invisible, silent, and devastating over time:
Inaction itself becomes a strategic risk.
Even with ECB rates at 2 %, banks rarely pass these benefits to businesses.
The spread between central bank rates and SME deposit rates is captured as profit margin by banks.
This means the financial system is designed for companies not to earn yield on their own liquidity.
To break the paradox, companies must turn to market-based solutions.
Perfect for operational cash and safety buffers.
Together, they form a balanced, resilient treasury strategy:
stable liquidity + enhanced returns.
Most companies do nothing with their cash because acting has always been complicated.
Velesios solves this problem:
In short: we turn financial inertia into financial efficiency.
The French paradox exists because companies were not given the tools to act.
With modern, market-based instruments and digital platforms like Velesios, the era of record cash without strategy is over.
In 2025 and beyond, the competitive advantage will belong to those who activate their liquidity, not those who let it sleep.
Why are French companies keeping so much cash?
Uncertainty, conservative habits, and lack of accessible treasury solutions.
Is idle cash really a risk?
Yes inflation ensures a guaranteed loss of value.
Are ETFs suitable for corporate treasury?
Money-market and ESG corporate bond ETFs are widely used in Europe for treasury optimisation.
Is it complex for SMEs?
With Velesios, onboarding and investing are fully digital and simple.
If you'd like to find out more about the investment products we offer at Velesios, we're pleased to present them here.




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